Gen Z style is a mix of bold trends that emphasize self-expression, sustainability, and inclusivity. It is the new-generation style where fashion is considered a pure form of art. And art, since ages has been awarded based on its intent rather than just how it looks!
Top Gen Z Style trends include eco-friendly fashion, where sustainable materials and ethical brands are preferred; streetwear staples like oversized hoodies and sneakers; and gender-fluid clothing that breaks away from traditional norms.
Retro styles from the Y2K era, such as wide-leg jeans, and statement accessories like chunky sneakers and bold jewelry also play a big role. Influenced heavily by social media, Gen Z fashion reflects creativity and individuality while prioritizing conscious choices.
Gen Z style is all about blending trends with personal expression. It mixes sustainable fashion, streetwear, and gender-fluid looks, often influenced by social media, pop culture, and a desire for authenticity and inclusivity.
Here’s your ultimate guide to rocking the Gen Z style in 2024—whether you’re into eco-friendly fashion, upcycled DIY pieces, or killer statement accessories.
1. Celebrity and Influencer Inspiration
Celebrities and influencers have a huge impact on Gen Z style. Whether it’s Zendaya’s effortless chic or Lil Nas X’s bold looks, there’s plenty of inspiration to draw from.
Top Gen Z Fashion Icons to Follow
Zendaya, Billie Eilish, and Lil Nas X are just a few of the influencers shaping Gen Z fashion.
Content creators of Indian origin or India based such as Riya Kohli, Dhwani Chugh, Chirag Khanna, Khalid Dwalb, Ali Meghani, Arun Nair and others like Wisdm are on Gen Z's radar to take fashion inspiration.
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Recreate Iconic Looks on a Budget
You don’t need to break the bank to dress like your favorite celebrity. A simple tip is: Buy What You Want to Wear.
Now how do you buy exactly the trend you want? Use image search apps for shopping. The best app for inspirational fashion shopping is benny. Here’s why:
Shop from Screenshots: Why waste time and effort in typing and searching by scrolling? Just use screenshots! Take photos! Upload on benny and find exact outfits, accessories, and footwear across multiple online fashion shopping stores like Myntra, Meesho, Ajio, and whatnot!
Shop Complete Fashion Looks: Upload a full look and get a breakdown of every item in it. From head to toe, benny helps you find all the pieces.
Exclusive Fashion Shopping Offers: Easily filter by price, sales, and verified stores while also earning reward coins with every purchase.
Find Cheaper Alternatives: If the celebrity look you love seems pricey, benny can help you find more affordable options.
Wishlist & Share Functionality: Add items to your wishlist to compare prices and shop smarter by finding the best deals. Not sure which outfit to pick? Share your search results with friends and get instant feedback.
Stay on Trend: Keep up with the latest fashion trends and celebrity-inspired looks through benny’s regular updates.
These were the highlight features, while there’s much more that you can explore discover yourself on benny.
2. Sustainable Fashion: How Gen Z is Making Eco-Friendly Cool
Sustainability is a huge deal for Gen Z. Fast fashion? Meh. Eco-conscious brands? Yes, please! Whether you’re shopping for a new pair of sneakers or updating your entire wardrobe, making mindful choices is the move.
Eco-Conscious Brands Gen Z Loves
Gen Z stays stylish and eco-friendly with high-end brands like Ka-Sha, Doodlage, Ka-Sha, Chakori Ethnic, Ka-Sha, Button Masala & many more! Gen Z brands that focus on ethical production, organic fabrics, and recycled materials are all the rage.
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Tips for Building a Sustainable Wardrobe
Just 3 tips - to slay in Gen Z, to stay sustainable:
Start small by investing in quality pieces that last longer.
Upcycled or thrift clothing is a great way to mix sustainability with style.
Don’t forget to check out Gen Z fashion trends!
3. The Rise of Fast Fashion: Balancing Trends with Ethical Choices
Gen Z loves trends, but they also want to make ethical choices. That’s why balancing fast fashion with mindful consumption is a priority.
Yes, brands like Zara. H&M, Fabindia. Forever 21, BIBA and Uniqlo are popular, but Gen Z is also leaning toward slower, more thoughtful fashion.
Fast Fashion's Impact on Gen Z
Fast fashion allows Gen Z to keep up with the latest trends, but it also comes with a cost—both financially and environmentally. It’s all about finding that balance between getting the latest styles and being mindful of the planet.
Ethical Alternatives to Fast Fashion
Looking for alternatives? Brands like Husle Lifestyle Pvt Ltd offer fashion-forward designs without the guilt. You can still stay on-trend while supporting brands that care about sustainability. Bonus points for rocking eco-friendly sneakers!
DIY Fashion and Upcycling: Personalizing Your Style
DIY fashion is where creativity meets sustainability. Gen Z loves to personalize their style by repurposing old clothes or adding a unique twist to thrift finds. It’s all about turning basic pieces into standout outfits.
How to Customize Your Own Clothes?
From distressing jeans to adding patches or embroidery, DIY fashion is a major trend. Need some inspo? TikTok is full of tutorials on how to upcycle and personalize your clothing to make it truly your own.
Upcycling: Making the Old New Again
Upcycling is taking over the fashion world. Not only does it reduce waste, but it also gives you a chance to create one-of-a-kind pieces. From thrift flips to DIY sneakers, upcycling is a win-win for both your closet and the environment.
4. Gen Z's Love for Gender-Fluid and Inclusive Fashion
Fashion is all about expression, and Gen Z is pushing the boundaries with gender-fluid and inclusive styles. It’s about breaking the rules and wearing whatever makes you feel like the best version of yourself.
Breaking Boundaries with Gender-Fluid Fashion
Gen Z fashion isn’t about fitting into boxes. Gender-fluid clothing allows for freedom of expression, mixing traditionally “male” and “female” styles into one cohesive look. Whether it’s oversized hoodies or statement sneakers, the options are endless.
Brands Leading the Inclusivity Movement
Brands like Zara and ASOS are embracing gender-fluid fashion with clothing lines that don’t cater to one specific gender. It’s all about inclusivity and self-expression—core values for the Gen Z crowd.
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5. Statement Pieces: How to Use Accessories to Elevate Your Look
Accessories can make or break an outfit, and Gen Z knows how to make a statement. From bold jewelry to standout sneakers, the right accessories can take your outfit from basic to iconic.
Must-Have Statement Accessories
Sneakers are a staple in Gen Z wardrobes. Throw on some bright color coats or jackets and bold jewelry, and you’ve got yourself a killer look.
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Styling Tips for Bold Accessories
The key to pulling off statement accessories is balance. Pair bold accessories like chunky sneakers or oversized jewelry with simpler outfits to let them shine. Remember, it’s all about finding that sweet spot between too much and just right.
Streetwear & Retro Revival: Bringing Back the 90s and Y2K
Streetwear and retro styles are a major part of Gen Z fashion. From oversized tees to chunky sneakers, the 90s and Y2K eras are back and better than ever.
Streetwear Staples for Every Gen Z Wardrobe
Think oversized graphic tees, cargo pants, and, of course, sneakers. Brands like Nike and Adidas are killing it in the streetwear game, offering everything you need to stay on-trend. And don’t forget the accessories—statement pieces like bucket hats and bold jewelry are key.
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How to Rock the Retro Look
Retro styles like Y2K fashion are making a comeback. From velour tracksuits to wide-leg jeans, it’s all about mixing nostalgia with modern trends. Pair your Y2K look with some fresh Gen Z sneakers for a full-circle moment.
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The Ten “I”s to Understand Gen Z Style
To help you understand and remember Gen Z fashion choices and trends, here are the ten - “I”s:
Individuality: Gen Z values self-expression through a wide range of fashion choices that reflect their distinct personalities and beliefs.
Inclusivity: They prioritize inclusivity in fashion. They celebrate diversity in styles that cater to various body types, genders, and cultural backgrounds.
Innovation: Gen Z blends traditional and modern fashion elements to create innovative looks.
Influence: Social media platforms like Instagram and TikTok play pivotal roles in shaping Gen Z fashion trends and style choices.
Impact: Sustainability is a significant concern for Gen Z, influencing their preference for eco-friendly and ethically sourced fashion brands.
Instant Gratification: They seek instant access to the latest fashion trends and prefer shopping experiences that are seamless and convenient.
Ideology: Activism is central to Gen Z's ethos; they demand transparency and authenticity from brands, holding them accountable for their actions.
Introspection: Mental health awareness is crucial for Gen Z, challenging stigmas and promoting well-being as integral to their lifestyle.
Informality: They prefer brands that communicate in a casual, community-driven manner.
Improvement: Gen Zers prioritize personal growth and ethical fashion practices.
Wrapping Up - Gen Z Style Trends 2024
Gen Z’s fashion this year reflects a deep connection to identity, values, and social impact. This generation seeks more than just stylish clothes—they want fashion that tells their story, embraces inclusivity, and promotes sustainability.
From streetwear to gender-fluid outfits, and from retro-inspired pieces to the latest in techwear, Gen Z prioritizes individuality in every aspect of their wardrobe.
Eco-friendly fashion remains a top priority, with more Gen Z shoppers opting for brands that are transparent about their sustainable practices.
Recycled materials, secondhand shopping, and upcycled pieces are gaining popularity, making it easier than ever to look good while caring for the planet.
At the same time, bold accessories and statement pieces continue to dominate, allowing Gen Z to make a powerful impact with their look.
If you’re looking to explore these trends or find the latest fashion inspiration, platforms like benny can help. With benny’s screenshot-matching feature, you can easily discover similar styles and trends, whether you’re into vintage pieces, minimalist looks, or the newest streetwear designs.
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