Looking forward to shop from top Gen Z Fashion brands? Perfect! This article has a detailed review of the 15 best Gen Z fashion brands in India.
The best Gen Z fashion brand for shopping athleisure is Puma
The best Gen Z fashion brand to shop for streetwear is Nike
The best Gen Z fashion brand to shop 7or men’s fashion is Adidas
The best Gen Z fashion brand to shop for women’s fashion is H&M
The best Gen Z fashion brand to shop for accessories and footwear is Zara
More new age and upcoming Gen Z brands to shop for varied fashion are Norblack norwhite, Almost Gods, Turn black & more
Note:
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You just have to upload the snap of the dress, footwear, or accessories you like. You’re right—you need not type and search! Just upload the snaps, benny will find similar Gen Z fashion products across top online shopping stores and brands like H&M, Zara, Amazon, Myntra, and Meesho. Compare the products and prices in one place and shop what best fits your budget and style!
Now, from bold streetwear to chic casuals, let's dive into the top Gen Z fashion brands in India and discover what makes them stand out.
Comparison Table: Top Gen Z Fashion Brands
Here’s a comparison table for the Gen Z fashion brands based on the categories provided:
Brand | Best For | Unique Selling Points (USPs) | Popular Products | Key Takeaway |
|---|---|---|---|---|
Puma | Athleisure | - Combines comfort and style - Collaborations with celebrities - Sustainable options like the Forever Better line | - Puma Suede Sneakers - Tracksuits and sportswear - Puma x Rihanna Fenty collection | Ideal for Gen Z seeking affordable, trendy athleisure that blends style and functionality with eco-friendly options. |
Nike | Streetwear | - Iconic branding (Swoosh) - High-profile collaborations - Broad appeal for sports and streetwear | - Nike Air Force 1, Air Jordan Sneakers - Hoodies, joggers, t-shirts - Exclusive limited-edition collections | Perfect for Gen Z looking for a blend of athletic performance and street style, making it one of the top streetwear brands in India. |
Adidas | Men’s Fashion | - Technology-driven designs - Partnerships with cultural icons (Yeezy) - Eco-friendly initiatives | - Adidas Ultraboost Sneakers - Adidas Originals track pants and hoodies - Yeezy Boost collection | A top Gen Z fashion brand for men combining high-performance fashion with innovative designs and sustainable practices. |
H&M | Women’s Fashion | - Affordable prices - Designer collaborations - Sustainable fashion options through the Conscious Collection | - Trendy dresses, tops, and jeans - Basics collection - Conscious Collection | A go-to for Gen Z women seeking affordable and fashionable clothing with a commitment to sustainability, making it a top choice among young women. |
Zara | Accessories and Footwear | - Trend-driven designs - High-fashion-inspired items at accessible prices - Quality craftsmanship in accessories | - Handbags, boots, sneakers - Statement jewelry - Sunglasses, belts | Zara ranks high among affordable streetwear brands in India for Gen Z, offering stylish accessories and footwear with a touch of luxury at reasonable prices. |
That's not all, we have 10 new Gen Z brands in the list too!
The Best Gen Z Fashion Brands: Detailed Review
Gen Z is changing the fashion game with bold and fresh styles. These brands stand out by capturing the unique tastes of the younger generation. From cool streetwear to eco-friendly clothing, these top Gen Z fashion labels are setting new trends and shaping the future of fashion.
Here are the best Gen Z fashion brands available in India:
1. Puma (Best Gen Z Fashion Brand for Shopping Athleisure)
Overview:
Puma is one of the top Gen Z fashion brands in India, especially for athleisure. Known for blending performance and fashion, Puma appeals to Gen Z with its trendy yet practical designs. With affordable streetwear options that work for both workouts and casual wear, it has become a favorite among the younger generation looking for a stylish yet functional wardrobe.
Unique Selling Points (USPs):
Combines comfort and style in both sports and casual wear.
Collaborates with top celebrities and influencers to stay relevant in Gen Z fashion.
Offers sustainable options like the Puma Forever Better line, aligning with eco-conscious Gen Z values.
Popular Products:
Puma Suede Sneakers
Tracksuits and sportswear
Collaborative collections like Puma x Rihanna Fenty
Casual activewear for men and women
Key Takeaway:
Puma tops the list of Gen Z favorite brands in 2024 for those seeking athleisure that effortlessly blends comfort, style, and sustainability, making it a go-to for affordable streetwear in India.
2. Nike (Best Gen Z Fashion Brand for Shopping Streetwear)
Overview:
Nike is a leading name when it comes to streetwear brands in India. The brand’s influence on global street culture is undeniable, and it continues to be a top choice for Gen Z. Known for its iconic sneakers and sportswear, Nike combines athletic performance with modern street style, making it one of the top 10 streetwear brands in India.
Unique Selling Points (USPs):
Instantly recognizable branding with the iconic Swoosh and "Just Do It" slogan.
Collaborations with high-profile designers and celebrities keep Nike relevant in both sports and fashion.
Wide range of products that appeal to both athletes and fashion-conscious individuals.
Popular Products:
Nike Air Force 1 and Air Jordan sneakers
Casual streetwear like hoodies, joggers, and t-shirts
Exclusive limited-edition collections (e.g., Travis Scott, Off-White)
Comfortable yet stylish sportswear essentials
Key Takeaway:
Nike stands out among the top Gen Z fashion brands in India, offering a perfect blend of athleticism and street style, making it one of the best streetwear brands for both sports enthusiasts and trendsetters.
3. Adidas (Best Gen Z Fashion Brand for Shopping Men’s Fashion)
Overview:
Adidas has earned its place as one of the top 10 Gen Z fashion brands in India, particularly in men’s fashion. With innovative designs and performance-driven clothing, Adidas appeals to young men who prioritize both style and functionality. Whether it’s their iconic sneakers or trendy sportswear, Adidas remains a top choice among Gen Z males.
Unique Selling Points (USPs):
Combines technology-driven designs like Boost and Primeknit with trendy aesthetics.
Partnerships with cultural icons and designers, like Kanye West’s Yeezy line, boost its popularity.
Focus on eco-friendly initiatives like Adidas Parley, which uses recycled ocean plastics.
Popular Products:
Adidas Ultraboost Sneakers
Track pants, joggers, and hoodies from the Adidas Originals line
Yeezy Boost collection
Casual and sportswear essentials
Key Takeaway:Adidas is a standout brand for Gen Z men, combining high-performance fashion with innovative designs, making it one of the best Gen Z fashion brands in India for men's fashion.
4. H&M (Best Gen Z Fashion Brand for Shopping Women’s Fashion)
Overview:
H&M is one of the top Gen Z fashion brands in India, offering a wide range of women’s clothing that balances affordability and style. Known for its fast-fashion approach, H&M stays ahead of trends, making it a favorite for young women looking for on-trend, affordable clothing. From basics to statement pieces, H&M has something for everyone.
Unique Selling Points (USPs):
Affordable prices without sacrificing style make it accessible to a wide audience.
Collaborations with top designers bring luxury fashion to the mainstream.
Sustainable fashion options through the Conscious Collection align with Gen Z’s eco-friendly values.
Popular Products:
Affordable dresses, tops, and jeans in trendy patterns and cuts
Basics collection for wardrobe essentials
Conscious Collection featuring eco-friendly materials
Accessories like handbags and scarves
Key Takeaway:
H&M is a top choice for Gen Z women looking for affordable yet fashionable clothing, securing its place as one of the top 10 Gen Z fashion brands in India. Its commitment to sustainability and trendy designs make it a go-to for fashion-forward shoppers.
5. Zara (Best Gen Z Fashion Brand for Shopping Accessories and Footwear)
Overview:
Zara is one of the top Gen Z fashion brands in India, particularly when it comes to accessories and footwear. Known for its chic, high-fashion-inspired designs, Zara offers a wide range of stylish options that appeal to Gen Z shoppers looking for affordable streetwear brands in India. Whether it’s trendy boots, handbags, or jewelry, Zara consistently delivers high-quality, fashionable items.
Unique Selling Points (USPs):
Trend-driven designs that closely mimic high fashion but at more accessible price points.
Rapid turnaround from runway inspiration to retail, ensuring the latest styles are always available.
Quality craftsmanship in accessories and footwear compared to other fast-fashion brands.
Popular Products:
Minimalist handbags and crossbody bags
Footwear like boots, sneakers, and heels
Statement jewelry pieces
Sunglasses, belts, and other chic accessories
Key Takeaway:Zara is the top choice for Gen Z shoppers seeking stylish accessories and footwear, ranking high among affordable streetwear brands in India. Its ability to deliver high-fashion looks at reasonable prices makes it a favorite in the Gen Z fashion brands in India list.
How to Shop Gen Z Fashion and Clothes in India?
Gen Z fashion is often known for its unique choices, making trendy items either expensive or hard to find. With Gen Z taking heavy fashion inspiration from Instagram and other social media platforms, shopping for those popular trends—whether it's dresses, jewelry, bags, or footwear—can be tricky and time-consuming.
But what if there was an easier way to find these fashion-forward pieces at affordable prices? That’s where AI shopping assistants come into play, offering a new, tech-savvy way to shop for Gen Z fashion.
Meet benny, your AI-powered fashion shopping assistant, designed with Gen Z’s busy, digital-first lifestyle in mind. benny understands that Gen Z loves using technology to solve their problems, and that’s why we’ve introduced the “Shop From Your Screenshots” feature.
Simply upload a screenshot of any dress or accessory you’ve been eyeing, and benny will find the closest matches from top online stores like Amazon, Meesho, Myntra, H&M, Nike, and over hundreds of fashion platforms.
You’ll get options with different price points, delivery options, and even special sales or offers, allowing you to choose the best fit for your needs.
No more endless typing and sifting through limited results. With benny, just upload a pic and shop your favorite Gen Z fashion pieces instantly from a variety of collections on the best clothing shopping apps.
Want to know more? Check out our detailed guide: How to do fashion shopping on benny?
More new age and upcoming Gen Z brands to shop for varied fashion
Next, we have the emerging Gen Z fashion brands in the Indian market. Have a look!
1. Turn Black (The Ultimate Black-Only Brand for Gen Z)
Overview:
Turn Black is India's only all-black clothing line, designed for free spirits who embrace individuality. The brand celebrates self-expression through timeless, minimalist silhouettes, making it a favorite among Gen Z for its unique ethos of breaking norms and promoting fluidity in fashion.
Unique Selling Points (USPs):
Specializes in versatile, black-only designs.
Focus on comfort with gender-fluid, minimalistic cuts.
Sustainable, ethically made with local craftsmanship.
Popular Products:
All-black dresses, tunics, and jumpsuits for women.
Classic black shirts and jackets for men.
The brand’s signature unisex pieces and casual wear.
Key Takeaway: Turn Black’s all-black collections are perfect for Gen Z’s love for self-expression, individuality, and breaking stereotypes with bold, yet understated fashion.
2. Lululemon (The Global Athleisure Icon for Gen Z)
Overview:
Lululemon, known as the pioneer of yoga pants, is a globally recognized brand in the athleisure segment. With its recent expansion into India, the brand aims to cater to fitness-conscious Gen Z shoppers who seek both performance and style. Lululemon’s high-quality activewear is designed to empower young consumers in their workouts and daily lives.
Unique Selling Points (USPs):
Premium, performance-driven fabrics for comfort and durability.
Strong emphasis on community through fitness classes and workshops.
Sustainable initiatives like "Lululemon Like New," appealing to eco-aware Gen Z.
Popular Products:
Align Leggings
Sports Bras and Tank Tops
Wunder Train Tights and the iconic yoga pants
Key Takeaway: Lululemon is a top choice for Gen Z athletes and casual wear lovers in India, offering stylish yet functional athleisure that resonates with both their fitness goals and fashion preferences
3. Doodlage (Sustainable Fashion for Gen Z)
Overview:
Doodlage is a Delhi-based sustainable fashion brand that merges contemporary aesthetics with upcycled materials, resonating deeply with eco-conscious Gen Z shoppers. Known for their quirky designs, the brand is dedicated to zero-waste fashion, making sustainability fashionable.
Unique Selling Points (USPs):
Focus on upcycling and zero-waste production.
Eco-friendly, gender-neutral designs.
Strong storytelling around sustainability and fashion ethics.
Popular Products:
Patchwork jackets
Upcycled dresses and shirts
Accessories made from fabric scraps
Key Takeaway: Doodlage appeals to Gen Z’s values by offering stylish, eco-friendly apparel that makes sustainability a core part of their identity.
4. Prxkhxr (Experimental Streetwear for the Bold)
Overview:
Prxkhxr is a futuristic Indian streetwear brand that embodies boldness and creativity. With experimental silhouettes and edgy designs, the brand resonates with the fearless Gen Z crowd looking to express individuality through fashion.
Unique Selling Points (USPs):
Avant-garde designs with an emphasis on individuality.
Frequent collaborations with underground artists and designers.
Limited-edition collections, adding exclusivity to each piece.
Popular Products:
Futuristic jackets
Oversized graphic tees
Neon and bold-colored accessories
Key Takeaway: Prxkhxr taps into Gen Z’s hunger for originality, offering experimental streetwear that stands out from the crowd.
5. SIX5SIX STREET (Athleisure and Streetwear Crossover)
Overview:
SIX5SIX STREET blends athleisure with urban streetwear, offering trendy and comfortable pieces for Gen Z. Known for its affordable and stylish collections, the brand caters to the growing demand for casualwear with a sportswear edge.
Unique Selling Points (USPs):
Focus on affordable athleisure and streetwear.
Collaborates with local athletes and influencers.
High versatility, suitable for both workouts and casual outings.
Popular Products:
Tracksuits and joggers
Oversized hoodies and sweatshirts
Custom streetwear collections
Key Takeaway:SIX5SIX STREET brings Gen Z the best of both worlds, combining the functionality of athleisure with the trendiness of streetwear.
6. O’Frida (Ethnic Fusion for the Modern Gen Z)
Overview:
O’Frida is a contemporary Indian brand that marries ethnic wear with modern designs, creating unique fusion pieces. With its bold use of prints and patterns, O’Frida has become a favorite for Gen Z shoppers seeking a blend of tradition and modernity.
Unique Selling Points (USPs):
Fusion of traditional Indian wear with modern silhouettes.
Vibrant use of prints and colors.
Sustainable production with a focus on handcrafted designs.
Popular Products:
Fusion sarees and dresses
Printed kurtas and tops
Unique accessories with Indian motifs
Key Takeaway:O’Frida’s ethnic fusion pieces are perfect for Gen Z who want to blend cultural heritage with modern fashion sensibilities.
7. Dhruv Kapoor (Luxury Streetwear for the Edgy Gen Z)
Overview:
Dhruv Kapoor is a luxury streetwear label known for its bold and edgy designs that challenge conventional fashion norms. The brand’s collections are a mix of experimental cuts, high-fashion elements, and streetwear influences, perfect for the fashion-forward Gen Z.
Unique Selling Points (USPs):
High-fashion streetwear with bold designs.
Strong focus on craftsmanship and detail.
Celebrity collaborations and runway features.
Popular Products:
Statement jackets
Boldly printed co-ord sets
Tailored streetwear pieces
Key Takeaway:Dhruv Kapoor’s luxury streetwear captivates Gen Z with its edgy, experimental designs and high-fashion appeal.
8. NorBlack NorWhite (Cultural Fashion with a Modern Twist)
Overview:
NorBlack NorWhite is a cultural fashion brand that merges Indian traditions with modern aesthetics, creating visually striking pieces that appeal to Gen Z. The brand focuses on reimagining traditional textiles with a contemporary edge.
Unique Selling Points (USPs):
Fusion of traditional Indian textiles with modern cuts.
Bold use of color and patterns.
Focus on craftsmanship and cultural storytelling.
Popular Products:
Hand-dyed sarees and skirts
Colorful jackets and outerwear
Contemporary ethnic accessories
Key Takeaway:NorBlack NorWhite’s reimagined cultural pieces resonate with Gen Z’s desire to connect with heritage while embracing modern fashion.
9. Moral Science (Thoughtful, Slow Fashion for the Conscious Gen Z)
Overview:
Moral Science is a slow-fashion brand that emphasizes thoughtfulness in design and production. Their collections are designed to last, making them a hit with Gen Z shoppers who value sustainability and conscious consumerism.
Unique Selling Points (USPs):
Slow fashion with timeless designs.
Ethical production and sustainable materials.
Simple, versatile pieces designed to be wardrobe staples.
Popular Products:
Timeless dresses and shirts
Minimalistic outerwear
Versatile basics
Key Takeaway:Moral Science appeals to Gen Z’s growing preference for thoughtful, sustainable fashion with pieces designed to last beyond seasonal trends.
10. KoAi (Contemporary Indian Craftsmanship)
Overview:
KoAi is an Indian brand known for its contemporary take on traditional Indian craftsmanship. Using handloom and artisanal techniques, KoAi’s collections offer a blend of Indian textiles and modern designs, perfect for Gen Z consumers who love to celebrate craftsmanship.
Unique Selling Points (USPs):
Focus on handloom textiles and traditional techniques.
Modern designs with a nod to Indian heritage.
Sustainable, artisanal production processes.
Popular Products:
Handwoven sarees
Printed co-ords and dresses
Contemporary kurtas
Key Takeaway: KoAi bridges the gap between tradition and modernity, offering Gen Z shoppers contemporary styles rooted in Indian craftsmanship.
Resources like Gen Z Fashion Brands
Here are more resources like Gen Z Fashion Brands:
Frequently Asked Questions on Gen Z Shopping Brands in India
What are the fashion brands for Gen Z?
Gen Z fashion brands include Puma, Nike, Adidas, H&M, and Zara. These brands are popular for their trendy, affordable, and often sustainable fashion offerings.
What style do Gen Z wear?
Gen Z typically embraces a mix of retro and futuristic styles. Key elements include oversized silhouettes, bold prints, and versatile pieces. Comfort and self-expression are central to their fashion choices.
What is Gen Z buying in India?
In India, Gen Z is buying a variety of fashion items including streetwear, casual wear, and sustainable fashion. They are drawn to brands that offer unique styles, affordability, and ethical practices.
A Wrap for Gen Z Fashion Brands
In summary, the top Gen Z fashion brands in India are setting trends with their innovative designs, affordability, and commitment to sustainability.
From established favorites to emerging trends, these brands cater to the diverse tastes of the modern Gen Z shopper.
Explore these top brands and stay updated with the latest fashion trends. Embrace the bold, the sustainable, and the stylish as you navigate the vibrant world of Gen Z fashion in India.
